Must A Aspiring Influencer Friend Stop Using People for Content?

The Prosecution: One Friend's Perspective

At times I'm recorded while I’m eating. I’ll see myself on her social media – it’s like a jumpscare.

My best friend of 10 years, Marielle, calls herself the “content queen”. It’s fun for a short while, but it strains our friendship.

Being highly outgoing, there's a constant urge the need to document everything constantly. During meals out, her motto is, “The camera eats first,” and takes photos with bright lighting, which induces embarrassment. I don’t like it when strangers see her posing or filming – I get vicarious awkwardness. Another annoyance is because meals lose their warmth.

She isn’t exactly an online personality yet, but she is trying to be. She makes video blogs about living in our city, a day in her life, and her styling career. Her content is good, credit where it's due, but I don’t want to be dragged into it. Sometimes she films me while I’m eating, or simply tagging along. I’ll see myself on her feed later, and it comes like a surprise: I’ll have no makeup on, making a strange expression or be captured while eating. It feels invasive.

She also anticipates that I will to record her at inopportune moments. Often I'm in conversation to another person, or we're simply spending time in the street. The dynamic feels like our friendship has transformed into me serving as her free crew. She could easily employ someone if she wanted professional shots. When I brought up my discomfort about this arrangement, she dismissed it. She’s taken me to several industry functions, which were appreciated, but that doesn’t make up for all the energy I invest helping her create material.

I’m grateful that she has helped me with my career in design, but I don’t want our connection to become just a ledger of exchanges. I don't believe she’s fake or dishonest, but sometimes it seems that if the camera is out, we will begin acting in a way that presents a favorable image for her channel.

She will say, “Alright, smile for the camera!” and record me smiling with another. It’s so silly. I need her to understand that our 10-year friendship still has boundaries. I enjoy being with her, but I also desire to experience it without being recorded, altered, or shared for an viewers. I am not a prop for her online persona.

The Defence: Marielle

I hope my friend to see that the creations we produce together can get us a foot in the door.

I am passionate about creating videos. It's more than a pastime; it's integral to who I am. Creating videos and sharing my life online allows me to show my personality and engage with people in novel forms.

I don’t see myself as a professional creator yet, but it's savvy to generate income from your interests. I look up to people on social platforms who pull off that aesthetic of informal, self-made content creation.

Content creation is my version of engaging with life: noticing the nuances, posting them with an viewership that appreciates the craft behind it. It's never my aim to make my friend uncomfortable. Taking her to professional gatherings was my method of sharing opportunities, providing her a chance to experience behind-the-scenes moments that could help her professional path too. That isn't blackmail, it’s just being realistic.

I’d still take her to these events even if she refused to assist me, but I want her to see what the content we create together can get us: a foot in the door. I understand not everyone enjoys being on camera, but sometimes unplanned moments is what makes material genuine. Being recorded occasionally is an inherent aspect of being my companion. I would delete anything she asked, but she has never asked yet.

I don’t expect anyone to be my private filmmaker, but friends support one another in minor capacities. My assumption was filming a clip now and then would be fun for her. Innovation thrives in partnership, and having Beth around makes projects energetic and pleasurable. I don't compel her to take part in anything, and I’d never intentionally embarrass her. But creating content jointly sometimes is part of how I document our time together.

I cherish Beth’s friendship profoundly and don’t want making videos to drive a wedge between us. I’m willing to find middle ground: like asking before filming, and steering clear of angles that might make her uncomfortable.

This is not about power, it's regarding sharing my world while still considering hers. Obviously making content is not a replacement for genuine friendship: it’s just part of how I live my life and I desire her to be involved in a way that’s agreeable for each of us.

Outside Perspectives: Public Sentiment

Should Marielle stop recording herself and Beth when they are socializing?

Nothing is more uncomfortable than having a friend film you. I understand that it’s Marielle’s job, but I wouldn't ask friends come to my work. Perhaps she can find influencer friends to collaborate with. With the uncertain future of AI, personal relationships are the only thing we have – don’t waste them!
A respondent, 25

If you’re doing something as a career, you can’t ask your friends for assistance repeatedly, even if they have helped previously. If Marielle loves creating, that doesn’t mean everyone around her is willing material. She needs to honor her friend's privacy.
Ankit, 26

She may enjoy making content and displaying her life online, but it isn't for everyone. It was kind she has assisted Beth’s career, but she needs to listen to what Beth wants.
A commenter, 27

It sounds like you care about each other, so hold on to that and make sure it’s the focus in your friendship. Create some real memories, where genuine feelings are preserved, not online archives. In fact, celebrities who seem to reveal their worlds actually have more secrecy than it seems.
One opinion, 53

Marielle appears to be neither present nor authentic when she’s with Beth – she’s working. Each appears confused as to where the line is. The solution is not found in trying to alter one another, but in each setting defined boundaries around what feels acceptable to them and determining if there is an mutually agreeable compromise.
Barbara, 71

Now You Be the Judge

Consider this question: has she been exploiting their friendship?

Angela Perez
Angela Perez

Elara is a digital content strategist and minimalist writer who explores the intersection of technology and mindful communication.